Study highlights positive impact of Sustainability on stakeholder support and business performance
The results of the Ireland Sustainability RepTrak® Index 2021 study, announced at a launch event yesterday, Wednesday, 6 October, revealed St Vincent’s Private Hospital has the best Sustainability reputation in Ireland. This is the ninth annual study of Sustainability reputations in Ireland, ranking 100 of the largest, most familiar, and most important organisations in Ireland by the public’s perceptions of their performance across the three Sustainability dimensions of Citizenship, Governance, and Workplace. The independent study was carried out by The Reputations Agency and The Reptrak® Company.
Revealing Irish results, trends, and insights at a breakfast webinar for 200 guests yesterday morning, The Reputations Agency examined the actions of the organisations within the top performing sectors, to understand what it takes to secure this high placement in the Sustainability index.
The public is increasingly conscious of the contributions of Private hospitals, with St Vincent’s Private Hospital taking first place in Ireland Sustainability RepTrak® Index 2021. St Vincent’s Private Hospital takes first place for Behaving Ethically, being Environmentally Responsible, ensuring Employee Well-being and Rewarding staff fairly. They are also credited for the great care they take in communicating to their patients/stakeholders across all multiple channels including using the medium of experts on video to demonstrate transparency.
In Ireland, Having a Positive influence on society is the most important reputational driver in both the Sustainability Index and overall Reputation, yet on average, the 100 organisations studied underperorm against the public’s expectations. Most Irish organisations need strong proof points to convince the public of their positive societal impact to improve their reputation.
The Ireland Sustainability RepTrak® Index 2021 study asked 6,500 members of the public to rate how well they felt 100 organisations performed across three dimensions and nine attributes; measuring the degree to which they are seen to act responsibly towards their communities and the environment in which they operate, ensuring that that their businesses are responsibly run, and treating their staff well. The online survey also asked members of the public to name examples of what companies do to make them a good corporate citizen. The study found that the more genuine and authentic an organisation is in its activities and its communication, the higher their Sustainability reputation.